Inspiration
Primary work property — the Fairmont Miramar Hotel & Bungalows in Santa Monica, CA, where Encore’s Sales Manager role is based. https://www.fairmont-miramar.com
Observations
Add your own observations about the property as you spend time there — guest profile, what clients tend to book, seasonal patterns, hotel staff relationships.
Overview
The Fairmont Miramar Hotel & Bungalows is a landmark luxury property in Santa Monica, California, situated on Ocean Avenue overlooking the Pacific. It’s a marquee venue for corporate events, incentive programs, and social events on the west side of Los Angeles.
Key Concepts
Property Snapshot
- Location: Ocean Avenue, Santa Monica, CA — directly across from Palisades Park and the Pacific Ocean
- Brand: Fairmont Hotels & Resorts (Accor group)
- Style: Historic luxury with bungalow-style accommodations; iconic fig tree on the property
- Market position: Top-tier luxury corporate and social events on the LA west side
Event Spaces
| Space | Sq Ft | Max Capacity | Notes |
|---|---|---|---|
| Starlight Ballroom | 7,400 | 900 | Largest ballroom on LA’s west side; primary general session and gala space |
| Wedgewood Ballroom | ~4,000 | ~400 | Second largest; strong built-in AV infrastructure |
| Wilshire I / II / III / IV | Variable | Variable | Configurable breakout rooms with collapsible walls; can combine into one, two, or three spaces |
| Ocean I & II | ~286+ | ~30–50 | Executive breakout rooms; private, ideal for VIP sessions and board meetings |
| The Stateroom | — | 14 | Private boardroom anchored by a 14-seat handcrafted oak table |
| Outdoor spaces | Variable | Variable | Poolside, terrace, garden areas for receptions and outdoor events |
Total event space: 64,000+ sq ft indoor/outdoor
Typical Client Profile
- Corporate groups: tech, entertainment, financial services, healthcare
- Association meetings and conferences
- Incentive programs (high-end corporate reward trips)
- Product launches
- Social events: galas, weddings, milestone celebrations
- West LA and entertainment industry connections — expect sophisticated, brand-conscious clients
AV Infrastructure Notes
- Wedgewood Ballroom noted for “state-of-the-art audio video capabilities”
- Starlight Ballroom: primary large-format room — projection or LED wall installs, full PA, IMAG potential for 500+ setups
- Contact: Miramarevents@fairmont.com (hotel events team)
Key Hotel Relationships to Build
- Director of Events / Catering Manager — primary pipeline partner
- Hotel General Manager — important for property-level Encore relationship
- Front desk and concierge — aware of group arrivals; good intelligence source
- F&B team — cross-sell opportunities and event flow coordination
Synthesis
The Miramar’s location, brand, and client profile means you’re selling to experienced, quality-conscious event buyers. They will notice the difference between a polished AV setup and a generic one. Lead with quality and experience, not price.
Contradictions / Open Questions
- What is the Miramar’s current permanent AV inventory vs. what Encore supplements with rentals?
- Are there any in-house AV restrictions or room-specific quirks to be aware of?
- What are the busiest booking seasons on property?
Related
- Topics: Encore Sales Process, AV Gear — Corporate Events, Event Production Fundamentals
- People:
- Resources: